Loomly vs Mailchimp: what each really costs

Team size

Billing

Loomly

No plan for this billing option

No paid plan to compare for this billing option.

Mailchimp

No plan for this billing option

No paid plan to compare for this billing option.

10 peopleLoomlyMailchimp
Entry paid planNo plan for this billing optionNo plan for this billing option
Vendor price
Monthly cost
Annual cost
Per user / year
Billing commitmentNot recordedNot recorded
Minimum seatsNone statedNone stated
Free planNo free plan listedYes
Free trialNot statedNot stated

Calculated by SpecEntry from official vendor prices. Taxes and optional add-ons are not included. Open each product page for every plan and the official source.

Loomly vs Mailchimp: features

Key features as each vendor lists them. A feature missing from a list does not mean the product lacks it.

Loomly

  • Content calendarPlans weeks or months of social content in minutes.
  • AI post generationGenerates captions, visuals and variations tailored to each platform.
  • Approval workflowsAssigns roles, reviews content and approves posts.
  • AI comment and DM repliesLets AI handle comments and direct messages.
  • Social listeningTracks sentiment, monitors brand mentions and uncovers trending topics.
  • Cross-channel analyticsAI analyzes performance across channels and turns analytics into clear insights.
  • Brand voice detectionAI detects your brand voice, positioning and key information.

Source:loomly.com ·

Mailchimp

  • Email builderCreate marketing emails with a visual builder.
  • Marketing automationAutomate your email campaigns.
  • A/B testingTest versions of an email to see which performs better.
  • Audience segmentationFilter your audience to send to the right people.
  • Generative AI copyCreate email copy instantly with AI.
  • Landing pages and websitesBuild landing pages and a simple website.
  • Marketing reportsTrack how each campaign performs.
  • SurveysCollect feedback from your customers.

Source:mailchimp.com/features ·

Loomly vs Mailchimp pricing questions

  1. How much do Loomly and Mailchimp cost?

    Loomly paid plans start at $49 per month, billed annually (Starter Annual). Mailchimp paid plans start at $20 per month (Standard).

  2. Is Loomly or Mailchimp cheaper for 5 users?

    Mailchimp is cheaper for 5 users: $240 per year on Standard, against $588 per year for Loomly on Starter Annual. That is $348 less per year, before tax.

  3. Is Loomly or Mailchimp cheaper for 10 users?

    Mailchimp is cheaper for 10 users: $240 per year on Standard, against $588 per year for Loomly on Starter Annual. That is $348 less per year, before tax.

  4. Is Loomly or Mailchimp cheaper for 25 users?

    Mailchimp is cheaper for 25 users: $240 per year on Standard, against $588 per year for Loomly on Starter Annual. That is $348 less per year, before tax.

  5. Do Loomly and Mailchimp have a free plan?

    Mailchimp lists a free plan; Loomly does not list one on its official pricing.