Customer.io vs Wistia: what each really costs

Team size

Billing

Customer.io

No plan for this billing option

No paid plan to compare for this billing option.

Wistia

No plan for this billing option

No paid plan to compare for this billing option.

10 peopleCustomer.ioWistia
Entry paid planNo plan for this billing optionNo plan for this billing option
Vendor price
Monthly cost
Annual cost
Per user / year
Billing commitmentNot recordedNot recorded
Minimum seatsNone statedNone stated
Free planNo free plan listedYes
Free trialNot statedNot stated

Calculated by SpecEntry from official vendor prices. Taxes and optional add-ons are not included. Open each product page for every plan and the official source.

Customer.io vs Wistia: features

Key features as each vendor lists them. A feature missing from a list does not mean the product lacks it.

Customer.io

  • JourneysBuild automated campaigns that improve with every send.
  • Audience segmentationReach the right people using data-driven segmentation.
  • Data and integrationsUse your customer data to drive better personalization.
  • Design StudioCreate messages at scale without complexity.
  • AnalyticsSurface insights that help you optimize for business performance.
  • AI AgentGo from a single prompt to a configured automation with triggers, content, timing and logic.
  • Multichannel orchestrationOne platform for every channel, message type, industry and geography.

Source:customer.io ·

Wistia

  • Lead capture formsAdd a form to any video to capture leads.
  • WebinarsRun branded webinars and embed them on your website.
  • Viewer timelinesSee what each contact watched in their timeline.
  • CRM integrationLeads and watch behavior flow into your CRM.
  • AI video workflowsAutomatically transcribe, translate, chapter, clip and publish.
  • Video translationVideos available in 50+ languages.
  • Screen recordingRecord yourself, your screen or both.
  • Live eventsSet up live events quickly.

Source:wistia.com ·

Customer.io vs Wistia pricing questions

  1. How much do Customer.io and Wistia cost?

    Customer.io paid plans start at $100 per month (Essentials). Wistia paid plans start at $79 per month, billed annually (Business).

  2. Is Customer.io or Wistia cheaper for 5 users?

    Wistia is cheaper for 5 users: $948 per year on Business, against $1,200 per year for Customer.io on Essentials. That is $252 less per year, before tax.

  3. Is Customer.io or Wistia cheaper for 10 users?

    Wistia is cheaper for 10 users: $948 per year on Business, against $1,200 per year for Customer.io on Essentials. That is $252 less per year, before tax.

  4. Is Customer.io or Wistia cheaper for 25 users?

    Wistia is cheaper for 25 users: $948 per year on Business, against $1,200 per year for Customer.io on Essentials. That is $252 less per year, before tax.

  5. Do Customer.io and Wistia have a free plan?

    Wistia lists a free plan; Customer.io does not list one on its official pricing.