Brevo vs Mailchimp: what each really costs
Team size
Billing
Brevo
Starter (annual billing) plan
£65
a year for 10 people · £5.42 a month
Mailchimp
No plan for this billing option
No paid plan to compare for this billing option.
| 10 people | Brevo | Mailchimp |
|---|---|---|
| Entry paid plan | Starter (annual billing) | No plan for this billing option |
| Vendor price | £65 per year | |
| Monthly cost | £5.42 | |
| Annual cost | £65 | |
| Per user / year | £6.50 | |
| Billing commitment | Not recorded | Not recorded |
| Minimum seats | None stated | None stated |
| Free plan | Yes | Yes |
| Free trial | Not stated | Not stated |
Calculated by SpecEntry from official vendor prices. Taxes and optional add-ons are not included. Open each product page for every plan and the official source.
Brevo vs Mailchimp: features
Key features as each vendor lists them. A feature missing from a list does not mean the product lacks it.
Brevo
- Multichannel automationAutomated customer journeys across multiple channels.
- Transactional messagingSend real-time email, SMS and WhatsApp messages via SMTP relay and API.
- Sales CRMCustom pipelines, sales automation and chat for sales teams.
- Customer data platformUnifies and activates customer data for marketing.
- Loyalty programIntegrated rewards program to retain customers.
- 150+ integrationsConnects with tools such as Shopify, WordPress, Stripe and Zapier.
- Plain-language data queriesAsk questions in plain language and get instant answers.
Source:brevo.com ·
Mailchimp
- Email builderCreate marketing emails with a visual builder.
- Marketing automationAutomate your email campaigns.
- A/B testingTest versions of an email to see which performs better.
- Audience segmentationFilter your audience to send to the right people.
- Generative AI copyCreate email copy instantly with AI.
- Landing pages and websitesBuild landing pages and a simple website.
- Marketing reportsTrack how each campaign performs.
- SurveysCollect feedback from your customers.
Source:mailchimp.com/features ·
Brevo vs Mailchimp pricing questions
How much do Brevo and Mailchimp cost?
Brevo paid plans start at $9 per month (Starter). Mailchimp paid plans start at $20 per month (Standard).
Is Brevo or Mailchimp cheaper for 5 users?
Brevo is cheaper for 5 users: $96.96 per year on Starter (annual billing), against $240 per year for Mailchimp on Standard. That is $143.04 less per year, before tax.
Is Brevo or Mailchimp cheaper for 10 users?
Brevo is cheaper for 10 users: $96.96 per year on Starter (annual billing), against $240 per year for Mailchimp on Standard. That is $143.04 less per year, before tax.
Is Brevo or Mailchimp cheaper for 25 users?
Brevo is cheaper for 25 users: $96.96 per year on Starter (annual billing), against $240 per year for Mailchimp on Standard. That is $143.04 less per year, before tax.
Do Brevo and Mailchimp have a free plan?
Yes, both list a free plan.